I've kind of broken down the campaign into 4 parts:
- 1. Social Networking push - Facebook, Twitter
2. Fansite push - Front page of dothackers, w/ customized images to display as an avatar/message board image
3. Gaming media website push - Joystiq, Kotaku, any other gaming website we can raise awareness on
4. Direct contact with Namco Bandai push - e-mail campaign (they haven't responded to any of dothackers e-mails), Facebook interaction on their fan page, Namco Bandai official mesage board, etc