Sega to rename Index back to Atlus in April

[zerokoolpsx]

http://sega.co.jp/corp/release/140218/nr140218_1.pdf

On April 1st this year they will be renaming Index to Atlus, and Index Digital Media will also be officially renamed Atlus USA.
They will also be spinning off the other non-consumer game businesses of Index into a new company named Index. The Index company will handle contents and solution businesses - internet marketing, systems development, etc, which were the non-game businesses in Index. Atlus will be the main game development business arm. Atlus has 121 employees and Index has 166 employees.

That brand recognition.