Anyway, I don't see how that's that weird. Ender was also a ruthless high-ranking guild leader who was seemingly interested in playing the game, at least for some period of time. It makes the guild's name make plenty of sense, and just the fact that we see her in person tells us she's shifting gears from telling people to PK the protagonists. I wonder if this means Smith is Yata. Those two are like Team Rocket with all the disguises... Or it's possible Yata is one of the new Lost Ones. I find it really funny they tried to pass her off as "???" even though the url gave it away and that sketch even says "Ms. Reiko Saeki."
It makes it more likely that that's Pi talking to Serious Business Guy in the preview at the end of Link.
This probably also explains why the heroes are led to Tokyo.
Also the area from that one interesting screenshot is explained:

It's what most RPGs call a "Trick House." An area filled with traps and mechanisms. There's a warehouse, this is the power plant, and it connects to this steampunk planetarium that models the solar system:

Also, is it just me, or does Reiko look just a little like Asaba?